The logo imagery had gone through 4 variations during it’s 40 year journey, changing in modesty, colour and clarity alike. The initial logo was based on the imagery of a 16th century Norse woodcut of a twin-tailed mermaid, and was chosen as a way to capture the seafaring history of coffee and Seattle’s strong seaport roots – thus to create a brand story. This logo image consists only of simple geometric shapes or text. It’s interesting to see the evolution of the Starbucks ‘siren’.

Scroll Indicator Siren Siren Logo Wordmark Starbucks Wordmark Timeline 1971 1987 Logo 1992 1992 Logo. It must have been a leap of faith for Starbucks to change the brand with a wordless refresh – but as a company that prints its logo on billions of paper cups worldwide each year, it’s a pretty safe bet that consumers will adjust. Terry Heckler designed the first Starbucks logo. The Starbucks logo is one of the most iconic logos in the food and beverage industry. make small changes to the companys logo, removing the Starbucks wordmark around the siren. Starbucks Logo Design Is Clean, Fun And Instantly Recognizable. Starbucks now joins the ranks of Nike, McDonald’s, Apple, and Target – a select few global brands that are recognizable enough to get away without a wordmark. The evolutions of Starbuckss logo throughout the years.

Starbucks wordmark logo